Custom plush · Mascot costumes · Branded merchandise
Your character works for your brand. Now let it sell as a plush toy.
A Belgian family business with a passion for characters since 1998. Plush toys, mascot costumes and merchandise that look exactly like yours, from 1,000 pieces and the same in every order. For theme parks, cruise lines, publishers, pharma and brands.
UNIQUE.
CONSISTENT.
QUALITY.
Brands we work for
From theme parks, cruise lines, zoos and museums to publishers, pharma and public institutions: bringing characters to life since 1998.
As a member of IAAPA, the global association for the attractions industry, we work with theme parks and attractions across Europe. Ethically audited production: Sedex, BSCI and ICTI. OEKO-TEX® Standard 100 materials.
Next event
Meet us at PSI 2027
This January we exhibit at PSI in Cologne for the first time. You will find us in the Newcomer area, with plush toys we made for brands. Come and see the quality for yourself. Visit us and see how we turn existing characters into custom plush toys, made to your brand book and produced from 1,000 pieces per character.
Cologne, Germany, 12-14 January 2027, stand 7NC120
About Progimpex
Built for brands that put their character to work
How we work with you
Our clients come to us with a character that is already part of their brand. They send us their brand book, and we take it from there.
First we make a sample. You look at it closely, we adjust what needs adjusting, and we only start production when you are happy with it. Every piece is then made exactly like the sample you approved.
- True to your brand book and style guide
- Approve before production
- Built to last: strong fabrics, seams and filling
- One partner throughout
- Personal follow-up from Belgium, from your first question to delivery
Why brands with a character choose Progimpex
Your character stays your character.
We follow your brand book down to the smallest detail, so people recognise it straight away.
Plush, mascot or merchandise.
Your character looks the same on all of it, because we make all of it.
The next order is the same.
We keep the patterns, fabrics and colours, so a reorder looks exactly like the first.
Safe for children.
Our plush toys are tested to EN 71 and follow the GPSR.
What would you like to make?
Pick where you want to start: plush toy, mascot costume or merchandise with your character.
LOVE
Ready to take your character further?
Send us your brand book or style guide and tell us where your character will be used. Sabrina or Stijn will get back to you within 48 hours.
Stijn
Manager
Sabrina
Founder & Managing Director
The Team
The people behind your plush
Behind every project is our team in Belgium. We are responsible for your plush toys from the first sample to delivery: quality, production follow-up, safety testing and import. Stijn follows your order day to day. Sabrina checks that your character looks right. You have one contact person from your first question to the last delive
What our clients say
Wondering if your plush will really look like your character?
Here is what a few of them told us after their delivery.
Progimpex delivered exactly what our brand needed - a large shipment of custom plush toys that perfectly represented our brand at a major trade show
I'm absolutely thrilled with the final result. This has been one of our most important projects, and Progimpex delivered exactly what we needed. I'm truly happy that there's now a figure on my desk that I can look at every day with joy!
Progimpex created our Plush toys and hand puppets with great care and quality. The sample exceeded our expectations in colours and materials. Sabrina kept us informed and even helped reduce transport costs. A reliable, skilled and pleasant partner to work with.
FAQ
Frequently Asked Questions
The questions we hear most. Is yours not here? Send it to us and we will answer within 48 hours.
For brands and organisations with a character that has its own brand book or style guide, and that use it in shops, theme parks, campaigns or events.
Yes. We work with the colours, shape and details from your brand guide. You approve a sample first, and production is exactly like that approved sample.
Your brand book or style guide with your character, and where you plan to sell or use the plush toys. The more views and colour codes you send, the more precise the result.
You’ll receive a proposal within 48 hours. After sample approval, production takes about 45-60 days depending on the quantities, excluding transport. Planning an event or campaign? Tell us your date at the start, so we can plan with you.
Yes, and that’s exactly our strength: your character looks the same on everything, whether it’s a plush toy, a mascot costume or merchandise.
You get exactly the same plush toy as the first time. We keep all specifications and follow up every production ourselves, from quality control to import.
Custom plush starts at 1,000 pieces per character for a plush toy of 30 cm. The smaller the plush, the larger the minimum: keychains in top quality with all the details start at 3,000 pieces.
For other sizes, the minimum depends on your character, the details, the materials and the colours. Tell us what you have in mind and we’ll confirm what is possible.
Yes. Our plush toys are tested to EN 71 and follow the GPSR, and our packaging follows the EU packaging rules (PPWR). Safety is part of our production process from the start, not a check afterwards.
A plush toy should last for years. We choose materials that stand up to intensive use and washing, and we pay attention to the finish, the seams and the filling. On request, we work with OEKO-TEX® Standard 100 certified materials.
You have one dedicated contact in Belgium, from your first question to delivery. We handle development, production, certification, storage and shipping.
Yes. We make a paid development sample, ready for approval in 20-30 days. If you place your order, 50% of the sample cost is deducted from it.
Within an order, the production sample gets priority and is ready in 10-14 days.
We are not the cheapest, and we don’t try to be. Our price includes the sample, the materials, matching your colours, following up production, safety testing and delivery. We would rather make a plush toy you are proud of.
