Choosing between Europe or the ‘Land of the Rising Sun’

Post-Pandemic Production Preferences: Europe versus China

Progimpex Analyzes the Shift in Perception of Chinese Production Post-COVID-19: Separating Facts from Sentiments and Misconceptions

Progimpex, Known For The Quality, Plush Toys & Merchandise, Shanghai Jing'an Temple — Jing’an Temple, Shanghai China ©Sabrina Maes

Perception and reality

Stereotypes of low-quality and inefficient processes often color the general perception of Chinese production. However, Progimpex’s recent visit to China revealed a different picture. China has significantly improved its production capabilities with rapid modernization and technological advancement. This underscores the need to look beyond old perceptions and recognize the real progress in the Chinese manufacturing industry.

European production as an alternative

Many companies look to production in Europe due to its proximity and perceived higher quality standards. Progimpex recognizes the value of European production, especially for customers who desire faster turnaround times and lower transportation costs. However, Progimpex is also aware of the strengths of Chinese production, including scalability and cost-efficiency, which remain essential for large-scale productions.

Role of financial institutions

As a key advisor in the industry, Progimpex understands the significant influence that banks and financial institutions can have on companies’ production choices. We are committed to advising our customers on how their financial partners’ preferences or recommendations regarding production locations may affect their decision-making process.

The importance of diversification in production

Progimpex’s experience highlights the importance of having a flexible and diversified production base. Progimpex can adapt to changing market conditions and customer needs by maintaining production capabilities in both Europe and China. This reduces risks and ensures continuity in times of uncertainty.

Progimpex’s stance

In conclusion, although Progimpex facilitates production in Europe and China, there are apparent differences in technological advancement and efficiency between these regions. China’s advanced electrification and infrastructure often mean faster production times and lower costs, while European production plants are less evolved, resulting in longer production times and higher costs. This distinction is crucial for clients when choosing a production location for their projects. Progimpex emphasizes the value of flexibility in production choices, where each location offers unique advantages depending on the specific requirements and goals of the project.

Why brands choose Progimpex

Strong brand products are not standard catalogue items. They require the right translation of a character, campaign or visual identity into a product that works in real life.

At Progimpex, we combine creative interpretation, technical production knowledge and European market experience. Every project is developed with attention to proportions, materials, usability, quality control and final presentation.

✔ Custom-made solutions for brands, organisations and campaigns
✔ Creative translation from visual identity to tangible product
✔ Technical development with attention to shape, comfort, materials and durability
✔ Compliance-oriented production for the European market
✔ In-house quality control and structured follow-up
✔ One accountable partner — from briefing to delivery

From idea to iconic

Since 1998, Progimpex has helped brands bring their characters, stories and campaigns into the real world. From plush toys and mascot costumes to inflatable characters and branded merchandise, we create tangible brand carriers designed to be seen, used and remembered.