CUSTOM CHARACTER MERCHANDISE
Your character already works on your packaging, in your campaigns and as a plush toy. We take it further with PVC keychains, figurines, drawstring bags, towels and more, all made to your brand book and approved before production.
Your character, beyond plush.
One character, on everything your customers keep
Most of our clients start with a plush toy. When they want more, we put the same character on keychains, textile and print, with the same colours, the same brand book and the same approval process. For brands, theme parks, zoos, museums and cruise lines, and since 1998 for clients such as Bellewaerde, Jungle City and De Warmste Week.
Merchandise is often what visitors use every day or take home as a memory: a towel at the pool, a keychain on a school bag, a souvenir from the park, the museum shop or the onboard shop. That’s why it has to look exactly like your character, and keep looking that way after every wash and every reorder.
- Made to your brand book and style guide
- Pantone-matched to your plush toy
- Sample approval before production
- Every reorder identical to the first
- List Item
- Development, production, testing and delivery handled for you
What we make with your character
PVC keychains
Soft PVC in 2D or 3D, Pantone-matched to your character. The souvenir that ends up on every school bag and key ring.
Figurines
Vinyl and PVC figures, sculpted in 3D from your brand book. Collectibles for shops, loyalty programmes and gift boxes.
Drawstring bags
Lightweight bags with your character for school, sport, events and giveaways, in polyester, rPET or cotton.
Towels
Beach towels, bath towels and ponchos, woven, printed or embroidered, for the pool, the beach and on board.
Brands we work for
From theme parks and cruise lines to publishers, pharma and public institutions: bringing characters to life since 1998.
FAQ
Frequently Asked Questions
The questions brands ask us most about merchandise, answered in plain words. Don’t see your question? Send it to us and you’ll have an answer within 48 hours.
For most merchandise, we produce from 500 pieces. The exact minimum depends on the product, the size and the finish. Tell us about your project and we’ll let you know straight away what’s possible.
Yes. We work with the Pantone references from your brand book, so your character looks the same on every product.
Keychains and figurines in soft PVC, vinyl or metal. Towels in cotton, recycled cotton or microfibre; socks in knitted jacquard; bags in polyester, rPET or cotton canvas. Puzzles and books on FSC®-certified board and paper. We advise the right material for how your product will be used.
You’ll receive a proposal within 48 hours. Once you’ve placed your order, your sample gets priority and is ready for approval in 10–14 days. After approval, production takes about 45–60 days, excluding transport.
Products that count as toys, such as puzzles and keychains for children, are tested to EN 71 and carry the CE marking. Other merchandise, such as towels, bags and socks, meets the General Product Safety Regulation (GPSR). You receive the documentation with your order.
Yes. We produce plush toys and matching merchandise for visitor attractions and cruise lines, from giveaways to souvenirs for the shop. Products are packed and labelled for retail, and we can store stock in Belgium and deliver within Europe when you need it.
Yes. Many clients start with a plush toy, but you can also order merchandise on its own, as long as you have a character with a brand book or style guide.
Ready to take your character further?
Send us your brand book or style guide and tell us where your character will be sold or used. You’ll get a tailored proposal within 48 hours.
