From idea to mascot in 27 days
Your mascot in 27 days
How we created a custom mascot suit for the Persil Kids Run
When Persil joined the Kids Run at the Baloise Antwerp 10 Miles, they wanted more than brand visibility.
They wanted a mascot that worked.
Something recognisable, fun, and on time — even with a tight deadline.
That’s when Progimpex stepped in.
✔ Day 1: briefing
✔ Day 26: delivered
✔ Day 27: active on site
✔ 2,000 children welcomed a mascot they instantly connected with
Not every mascot suit is the same
This wasn’t a lion or a costumed animal.
This was a product mascot: a soft, wearable version of the actual Persil laundry pod.
That meant:
A unique shape
Precise dimensions
High-quality all-over printing
Comfortable fit
Delivered under pressure
Product mascots follow different rules than park characters.
And at Progimpex, we don’t do copy-paste. We tailor every project from the ground up.
Built for visibility. And impact.
The Persil mascot was created to connect with kids — but it also fit into a broader mission.
Persil and event organiser Golazo are active in raising awareness about hygiene poverty among children.
And a good mascot supports that mission by creating emotion, approachability and trust.
At Progimpex, we combine:
Creative design
Precise production
Reliable logistics
Even under time pressure.
Even when everything depends on the last delivery mile.
