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Blue Dragon Plush Toy for the City of Cannes

  • Written by Sabrina
  • Cases
Drawing of Benny de Viking, the character of Planeet Goudgeel and Fighting Against Cancer, next to the custom plush toy made by Progimpex, with the same horns, cape, boxing gloves and FAC belt.
Original drawing of the bird character from publisher Kwintessens next to the plush hand puppet made by Progimpex, with the same blue shirt, red shorts, glasses and yellow beak
Urgo, the sun character of Vistalife vitamins, as illustration next to the custom plush toy made by Progimpex, with the same open smile, tongue and eyes.
Original drawing of the strawberry character from Urgo-Vistalife to a plush super soft strawberry pillow Progimpex
Blue Dragon plush toy made for Ville de Cannes by Progimpex
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A blue dragon for the city of Cannes

The city of Cannes asked us to turn its blue dragon into a plush toy. The brief was clear: the dragon had to stay true to the city’s design, in the right shade of blue, with the Cannes logo clearly visible.

The result is a soft blue dragon with wings, spikes and an expressive face, made to the approved sample and delivered as one consistent production.

Key points

  • True to the design: Proportions, wings and expression follow the city’s character.
  • The right blue: Fabric matched to the colour of the Cannes identity.
  • Logo embroidered: The Cannes logo stays sharp and readable.
  • Safe for children: Tested to EN 71, like every plush toy we make.

“The dragons are an outstanding job.”
Ville de Cannes

Blue dragon plush toy with wings and the Cannes logo, made by Progimpex for the city of Cannes
Three blue dragon plush toys made by Progimpex for the city of Cannes

Character © Ville de Cannes, plush toy by Progimpex

Plush toys for cities and public institutions

Cities, municipalities and public institutions often have a character that people already know: from tourism campaigns, children’s activities or city events. A plush toy turns that character into something visitors and residents can take home.

We make these plush toys from your existing character and brand book, for tourist offices, city shops, events and gifts. Knokke-Heist is another example: its boule de Berlin character became a plush toy for the municipality.

Boy eating a boule de Berlin with the custom boule de Berlin plush toy made by Progimpex for the municipality of Knokke-Heist on his knee
Character © Knokke-Heist, plush toy by Progimpex

See more plush toys we made for brands

Does your city have a character?

Send us your brand book and we’ll come back with a proposal.

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Why brands choose Progimpex

Drawing of Benny de Viking, the character of Planeet Goudgeel and Fighting Against Cancer, next to the custom plush toy made by Progimpex, with the same horns, cape, boxing gloves and FAC belt.

I’m absolutely thrilled with the final result. This has been one of our most important projects, and Progimpex delivered exactly what we needed

- Frank, Head of Marketing
  • True to your brand book and style guide
  • The same on plush, mascot costume and merchandise
  • Every reorder identical to the first
  • Personal follow-up from Belgium

Since 1998, Progimpex has worked for brands, theme parks, publishers and public institutions that already have a character. We turn that character into plush toys, mascot costumes and merchandise, exactly as in their brand book, produced in larger runs and identical in every reorder. You have one dedicated contact in Belgium, from your first question to delivery.

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Send us your brand book or style guide and tell us where your character will be sold or used. You’ll get a tailored proposal within 48 hours.