The first question every brand asks

“What will it cost?” It is the first question we hear, and a fair one. There is no fixed price list for custom plush toys, because every character is different. The price depends on the size, the details, the materials and the quantity.

On this page you find what determines the price, our minimum quantities, how long a sample takes and what we need to send you an accurate quote.

What we need for a quote

  • Vector designs: Your character from the front and the back. AI-generated images cannot be used for a quote.
  • Size: The height of the plush in cm.
  • Quantity: The number of pieces per character.
  • Colours: Your Pantone references.
  • Extras: Labels, hang tags, packaging or a sound module.
  • Delivery: Your address and the date you need the plush.

What determines the price

  • Size: A larger plush needs more fabric, filling and work.
  • Details: Embroidery, clothing, accessories and special shapes take more time to make.
  • Materials: The type of plush fabric, fillings and trims.
  • Quantity: The more pieces per character, the lower the price per piece.
  • Extras: Sound modules, hang tags, custom packaging or blind boxes.
  • Safety and compliance: EN 71 testing for toys, GPSR and the EU packaging rules (PPWR).
  • Transport: Sea and rail freight cost less than air freight, so planning ahead saves money.

Minimum quantities

We specialise in custom plush toys in larger runs. Minimum quantities apply per character, and the rule is simple: the smaller the plush, the larger the minimum quantity.

Size Minimum per character
Keychain, in top quality with all the details3,000 pieces
Plush toy, 30 cm1,000 pieces
Other sizesDepends on your character, the details, the materials and the colours

Tell us what you have in mind, and we’ll tell you what is possible. One character can also come in several sizes, for example a plush toy and a matching keychain.

Siblu pink princess tiger character with butterfly wings and polka-dot dress, as a custom plush toy made by Progimpex
Details such as wings and a printed dress influence the price. Character © Siblu Villages, plush toy by Progimpex
The sun and strawberry characters of Vista-Life vitamins as plush toys and soft PVC keychains, made by Progimpex
One character, two products. Characters © Vistalife, plush toys and keychains by Progimpex

How long does a sample take?

  • Sample before an order: A paid sample, ready in 20 to 30 days.
  • Sample within an order: Once your order is confirmed, the production sample gets priority and is ready in 10 to 14 days.

What you get for your budget

We are not the cheapest supplier. We are the partner for brands that want their character right:

  • True to your design: Proportions, colours and expression follow your brand book.
  • Consistent in every batch: Every piece matches the approved sample.
  • A careful finish: Smooth seams, precise embroidery and quality materials.
  • Safety and import arranged: Testing, documents and delivery to your door.
  • Experience: Custom plush toys for brands since 1998.

Read what quality means at Progimpex

Ready for a quote?

Send us your vector designs, size and quantity, and we’ll come back with a quote.

Ask for a quote

Why brands choose Progimpex

Drawing of Benny de Viking, the character of Planeet Goudgeel and Fighting Against Cancer, next to the custom plush toy made by Progimpex, with the same horns, cape, boxing gloves and FAC belt.

I’m absolutely thrilled with the final result. This has been one of our most important projects, and Progimpex delivered exactly what we needed

Since 1998, Progimpex has worked for brands, theme parks, publishers and public institutions that already have a character. We turn that character into plush toys, mascot costumes and merchandise, exactly as in their brand book, produced in larger runs and identical in every reorder. You have one dedicated contact in Belgium, from your first question to delivery.

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Send us your brand book or style guide and tell us where your character will be sold or used. You’ll get a tailored proposal within 48 hours.