See how your idea becomes a certified plush product

About Us

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our core business
since 1998

About Us

Since 1998, Progimpex has specialised in the design and production of custom plush toys, mascot costumes and character-based merchandise — developed to European standards, shaped by brand identity, and built for long-term use.

We do more than manufacture.
We guide, translate, test and deliver — supporting brands and organisations that want their characters to strengthen brand value, not dilute it.

Our expertise lies in character-led brand assets: from plush and mascot costumes to coordinated merchandise and licensed collections, developed with consistency, compliance and scalability in mind.

Our Vision

We believe strong brands connect through characters that are consistent, recognisable and emotionally credible — not through slogans alone.

A plush is not a giveaway.
It is a brand asset: part of your visual identity, your message and your long-term strategy.

Our Mission

Our mission is to design and produce plush toys and merchandise that align with your brand objectives — creatively, practically and compliantly.

We support marketing teams, creative agencies and license holders with products that perform:

  • In the hands of children — safe, tested and durable

  • In regulated environments — CE & GPSR certified, fully traceable

  • Across markets and campaigns — scalable, consistent and sustainable

Why brands choose Progimpex?

Many suppliers can manufacture plush.
Few take responsibility for what happens after approval.

At Progimpex, what you approve is exactly what goes into production.
Patterns, materials and colour references are locked at sample stage, and every step — from sampling and testing to EU delivery — is managed under our direct oversight.

Our approach is reinforced by CE and GPSR compliance, in-house quality control, and end-to-end supply-chain management.
This structure eliminates variability between sample and mass production, prevents last-minute surprises, and protects brand integrity across markets and campaigns.

The result is not simply a plush product, but a reliable brand asset.

That is why brands work with Progimpex for what matters most:
consistency, predictability and peace of mind.

Testimonials

Why clients choose to work with Progimpex

ProGimpex delivered exactly what our brand needed - a large shipment of custom plush toys that perfectly represented our brand at a major trade show Note: Rush timelines are evaluated case-by-case and may not be possible for all projects.

Progimpex, High Quality Plush Toys, Plush Dog Darf
Head of Marketing Brand Manager

I'm absolutely thrilled with the final result. This has been one of our most important projects, and Progimpex delivered exactly what we needed. I'm truly happy that there's now a figure on my desk that I can look at every day with joy!

Progimpex, Custom Made PVC Figurines, Progimpex
Designer Author Publisher

Progimpex created our Plush toys and hand puppets with great care and quality. The sample exceeded our expectations in colours and materials. Sabrina kept us informed and even helped reduce transport costs. A reliable, skilled and pleasant partner to work with.

Custom Plush Toys. Progimpex, High Quality Plush Toys, The Perfect Fish Plush Pillow
Head of Marketing Publisher

team

Crafting every plush toy with passion and love.

Personally involved, professionally supported – we guide every cuddly toy project from concept to completion.

Stijn Van Coppenolle

PROJECT MANAGER
INTERNATIONAL BUSINESS
& INNOVATION

SABRINA MAES

FOUNDER
& MANAGING DIRECTOR

WHAT SETS US APART

A Trusted Partner in Plush & Merchandise

Since 1998, we help brands and organizations bring characters to life — with certified production, sector expertise and reliable European import.

25 years of experience

Pharma, government, aviation, leisure, publishing and corporate branding — industries where quality, compliance and consistency are non-negotiable.

In-house quality control

Every stage is monitored by our own team, ensuring full transparency and zero surprises.

Fast, reliable sampling

Your final sample, ready for approval, in as little as 14 days.

Full supply chain control

Air or sea freight, European import, customs clearance, storage and distribution — one accountable partner, end to end.