CUSTOM PLUSH TOYS FOR BRANDS
We are a Belgian family business and we have been making plush toys for brands since 1998. Most of our clients come to us with a character they already love. Our job is to make a plush toy that looks exactly like it.
For brands with a character
Made for brands that put their character to work
When you send us your brand book, we look at your character the way you do. Is the smile right? Are the colours the same as on your packaging? Does it still look like your character from the side and from the back? A drawing is flat and a plush toy is not, so we adjust the pattern until it is right. You see the sample and tell us what you think. We only start production when you are happy with it.
Brands like Persil, KBC, De Warmste Week, De Nationale Loterij and Bellewaerde have trusted us with their characters.
See the plush toys we made for brands or read how we work, step by step.
- You send us your brand book and style guide
- We make a sample and go through it with you, detail by detail
- After your approval, we produce from 1,000 pieces per character
- We handle the delivery
Why brands choose Progimpex for their plush toys

We don’t change your character.
It stays as it is in your brand book.

Details you can feel.
We pay attention to the seams, the embroidery and the fabric.

Your next order looks like the first.
Once you approve the sample, we keep the patterns, fabrics and colours.

You always know who to call.
Stijn follows your order every day and Sabrina checks that your character looks right.
Brands we work for
From theme parks, cruise lines, zoos and museums to publishers, pharma and public institutions: bringing characters to life since 1998.
As a member of IAAPA, the global association for the attractions industry, we work with theme parks and attractions across Europe. Ethically audited production: Sedex, BSCI and ICTI. OEKO-TEX® Standard 100 materials.

What clients say
Wondering if your plush will really look like your character?
Read what other brands say. They sent us their brand book and got a plush toy that truly looks like their character, run after run.
Progimpex delivered exactly what our brand needed - a large shipment of custom plush toys that perfectly represented our brand at a major trade show
I'm absolutely thrilled with the final result. This has been one of our most important projects, and Progimpex delivered exactly what we needed. I'm truly happy that there's now a figure on my desk that I can look at every day with joy!
Progimpex created our Plush toys and hand puppets with great care and quality. The sample exceeded our expectations in colours and materials. Sabrina kept us informed and even helped reduce transport costs. A reliable, skilled and pleasant partner to work with.
FAQ
Frequently Asked Questions
The questions brands ask us most. Don’t see yours? Send it to us and we’ll answer within 48 hours.
Your brand book or style guide with your character, and where you plan to sell or use the plush toys. The more views and colour codes you send, the more precise the result.
You’ll receive a proposal within 48 hours. After sample approval, production takes about 45-60 days depending on the quantities, excluding transport. Planning an event or campaign? Tell us your date at the start, so we can plan with you.
Custom plush starts at 1,000 pieces per character for a plush toy of 30 cm. The smaller the plush, the larger the minimum: keychains in top quality with all the details start at 3,000 pieces.
For other sizes, the minimum depends on your character, the details, the materials and the colours. Tell us what you have in mind and we’ll confirm what is possible. Read what determines the price.
Yes. We make a paid development sample, ready for approval in 20-30 days. If you place your order, 50% of the sample cost is deducted from it.
Within an order, the production sample gets priority and is ready in 10-14 days.
We are not the cheapest, and we don’t try to be. Our price includes the sample, the materials, matching your colours, following up production, safety testing and delivery. We would rather make a plush toy you are proud of.
Ready to take your character further?
Send us your brand book or style guide and tell us where your character will be sold or used. You’ll get a tailored proposal within 48 hours.
