SAFETY & COMPLIANCE
Your character carries your brand name, so it has to be safe. Every plush toy and every piece of merchandise we make meets European law, and you receive the documentation to prove it.
How we work
Safety is built in, not checked afterwards
Safety starts with the design: materials, small parts, seams and filling are chosen with European rules in mind. Your sample and your production are tested, every product carries the right labels, and we keep the full file. So when your quality or purchasing team asks for proof, it’s ready.
What you receive
With every order, you get the documents your quality or purchasing team needs.
- EU Declaration of Conformity for every toy, confirming it meets the Toy Safety Directive and EN 71.
- Test reports from an accredited laboratory, for every production run.
- Technical file per product, kept on file for reorders and inspections.
- Correct labelling: CE marking and warnings on toys, and product and contact information on every product for traceability (GPSR).
- Packaging information in line with the EU Packaging and Packaging Waste Regulation (PPWR).
Quality you can check
- Materials: fabrics, filling and accessories are specified per project and tested with your sample. On request, we use recycled polyester (rPET) or fabrics certified to OEKO-TEX® Standard 100.
- Workmanship: seams, embroidery and attached parts are made to pass the EN 71 pull and torque tests, and checked during production and before shipping.
- Consistency: the approved sample is the reference for production. Patterns, materials and Pantone references stay on file, so every reorder matches the first.
- Experience: since 1998, we have produced plush toys for brands such as Persil, KBC, Nationale Loterij and Bellewaerde.
The rules we work with
What every product we make has to meet.
EN 71
EN 71 is the European safety standard for toys. It covers mechanical and physical safety (such as small parts, seams and the pull strength of eyes and noses), flammability and the migration of certain chemical elements. Every plush toy we make is tested to EN 71 before it carries the CE marking.
GPSR
The General Product Safety Regulation applies to all consumer products, including merchandise. Products are traceable, with the right product and contact information.
PPWR
The EU Packaging and Packaging Waste Regulation applies from 12 August 2026. Your packaging is assessed against its requirements.
Looking ahead
The new EU Toy Safety Regulation introduces a Digital Product Passport for every toy and applies from 1 August 2030. We follow its preparation, so your toys are ready when it applies.
Brands we work for
From theme parks and cruise lines to publishers, pharma and public institutions: bringing characters to life since 1998.
As a member of IAAPA, the global association for the attractions industry, we work with theme parks and attractions across Europe. Ethically audited production: Sedex, BSCI and ICTI. OEKO-TEX® Standard 100 materials.
What clients say
Wondering if your plush will really look like your character?
Read what other brands say. They sent us their brand book and got a plush toy that truly looks like their character, run after run.
Progimpex delivered exactly what our brand needed - a large shipment of custom plush toys that perfectly represented our brand at a major trade show.
I'm absolutely thrilled with the final result. This has been one of our most important projects, and Progimpex delivered exactly what we needed. I'm truly happy that there's now a figure on my desk that I can look at every day with joy!
Progimpex created our plush toys and hand puppets with great care and quality. The sample exceeded our expectations in colours and materials. Sabrina kept us informed and even helped reduce transport costs. A reliable, skilled and pleasant partner to work with.
FAQ
Frequently Asked Questions
The questions brands ask us most, answered in plain words. Don’t see your question? Send it to us and you’ll have an answer within 48 hours.
No. CE marking means the product meets the European requirements. It’s backed by test reports, a technical file and a Declaration of Conformity. That’s the documentation you receive from us.
Yes. A plush toy is almost always treated as a toy, even when it’s a gift for adults, because children will play with it. That’s why we always produce plush to toy safety rules.
Mascot costumes and merchandise such as bags, socks or towels are not toys. They fall under the General Product Safety Regulation, and we make sure they meet it.
Questions from your quality team?
Send us your brand book and tell us which documents your quality or purchasing team needs. You’ll get a tailored proposal within 48 hours.
