Discover how we turn ideas into certified plush toys

Branding& Re-Branding

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We translate your character

Make your brand stick

We help marketing teams, agencies and license holders create plush toys, mascots and merchandise that bring character to your brand —
from pharmaceutical product campaigns to leisure experiences and story-driven collections.

Our work connects with children, families, readers and fans — through tangible, character-first products that reflect your brand’s identity.

From first sketch to fresh start

Whether it’s branding or rebranding: your mascot deserves strategic thinking.
We help brands create and reshape characters that connect — across every touchpoint.

  • New mascot development based on your brand DNA

  • Restyling of existing characters without losing recognisability

  • Alignment across plush, costume, socks, bags and more

  • Visual systems built for consistency, story and manufacturability

From pharma campaigns to leisure parks and publishing: we make your character ready for rollout.

Strategy meets production.

We don’t just make — we help brands think smarter.
With 25+ years of experience in regulated industries, we develop physical brand characters that meet market, safety and emotional demands.

    • In-house concept development and sample creation

    • Honest feedback on feasibility, cost and materials

    • Campaign-ready designs adapted to age group and channel

    • Trusted by pharma, publishing, leisure and government clients across Europe

 

WHAT SETS US APART

Trusted Partner in Plush & Merchandise

Since 1998, we guide brands and organizations with certified production, sector insights, and reliable European import.

25 years experience

Pharma, government, aviation, leisure, publishing & corporate branding.

In-house quality control

Every stage checked by our own team, no surprises.

Lightning-fast sampling

See your final sample in as little as 14 days

Full supply chain control

Shipping by air or sea freight, European import & customs clearance, Storage & distribution options

team

Crafting every plush toy with passion and love.

Personally involved, professionally supported – we guide every cuddly toy project from concept to completion.

Stijn Van Coppenolle

PROJECT MANAGER
INTERNATIONAL BUSINESS
& INNOVATION

SABRINA MAES

FOUNDER
& MANAGING DIRECTOR

Testimonials

Here’s what keeps them coming back.

ProGimpex delivered exactly what our brand needed - a large shipment of custom plush toys that perfectly represented our brand at a major trade show Note: Rush timelines are evaluated case-by-case and may not be possible for all projects.

Progimpex, High Quality Plush Toys, Plush Dog Darf
Head of Marketing Brand Manager

I'm absolutely thrilled with the final result. This has been one of our most important projects, and Progimpex delivered exactly what we needed. I'm truly happy that there's now a figure on my desk that I can look at every day with joy!

Progimpex, Custom Made PVC Figurines, Progimpex
Designer Author Publisher

Progimpex created our Plush toys and hand puppets with great care and quality. The sample exceeded our expectations in colours and materials. Sabrina kept us informed and even helped reduce transport costs. A reliable, skilled and pleasant partner to work with.

Custom Plush Toys. Progimpex, High Quality Plush Toys, The Perfect Fish Plush Pillow
Head of Marketing Publisher