A mascot made for visibility
A custom mascot costume for brand activation can turn a functional product into a character people recognise, remember and interact with.
For Club Brugge, Club Pay was more than a payment card. It helped fans pay, collect benefits and stay connected to the club. With Payman, this functional card was translated into a visible mascot costume with a face, a personality and a strong place between the supporters.
A custom mascot costume for brand activation can turn even a functional product into a character people recognise, remember and interact with.
A payment card is usually practical. It helps people pay, collect benefits and stay connected to a brand. But for Club Brugge, Club Pay became more than a card. It became Payman: a mascot costume that gives Club Pay a face, a personality and a visible place between the fans.
Key points of the Payman mascot project
- From payment card to character – Club Pay was translated from a functional payment card into Payman, a visible mascot with a face, personality and clear connection to Club Brugge.
- Designed for stadium visibility – The bold rectangular shape makes the mascot recognisable from a distance, even in a large football stadium.
- Balancing brand identity and expression – The blue-and-black graphic elements, card details and playful facial expression were combined into one wearable character.
- Built for fan interaction – Payman was developed to move through the stadium, appear on the pitch and connect with supporters, children and families.
- Mascot costume as brand activation – The project shows how an abstract service such as a payment card can become tangible, memorable and part of the fan experience.
Payman proves that a mascot costume can turn a functional brand tool into a character people recognise, remember and interact with.
From payment card to brand character
The challenge in this project was clear: how do you turn a flat, recognisable payment card into a mascot that works in a stadium environment?
The design had to remain close to the visual identity of Club Pay, while also becoming expressive, friendly and memorable. The blue-and-black graphic elements, the card details and the playful facial expression all had to work together on a much larger, wearable scale.
For a mascot costume, this translation is not only visual. The character must be recognisable from a distance, move comfortably and create interaction with the crowd.
A mascot made for visibility
Mascot costumes as brand activation
- For brands, clubs and organisations, a mascot costume can turn an abstract service or campaign into something people can actually see, remember and interact with.
- Payman shows how a financial product linked to fan engagement can become more tangible.
- Paying, rewarding and staying connected to the club — translated into a character that brings the concept to life.
- At Progimpex, we develop custom mascot costumes that combine brand identity, technical construction and real-life usability. From visual translation to production, every detail matters when a character has to perform in front of thousands of people.
