How we created a custom mascot suit for the Persil Kids Run

On time delivery

When Persil joined the Kids Run at the Baloise Antwerp 10 Miles, they wanted more than brand visibility.
They wanted a mascot that worked.
Something recognisable, fun, and on time — even with a tight deadline.
That’s when Progimpex stepped in.
✔ Day 1: briefing
✔ Day 26: delivered
✔ Day 27: active on site
✔ 2,000 children welcomed a mascot they instantly connected with

Not every mascot suit is the same

This wasn’t a lion or a costumed animal. It was a product mascot…

Unique shape
Precise dimensions
High-quality all-over printing
Comfortable fit

Why it matters:

Better brand recognition
Real-life performance
Safer for performers

Delivered under deadline pressure

Product mascots follow different rules than park characters.
And at Progimpex, we don’t do copy-paste. We tailor every project from the ground up.

Built for visibility. And impact.

The Persil mascot for one of our resellers was created to connect with kids — but it also fit into a broader mission.
Persil and event organiser Golazo are active in raising awareness about hygiene poverty among children.
And a good mascot supports that mission by creating emotion, approachability and trust.
At Progimpex, we combine:
Creative design
Precise production
Reliable logistics
Even under time pressure.
Even when everything depends on the last delivery mile.

Why brands choose Progimpex

Strong brand products are not standard catalogue items. They require the right translation of a character, campaign or visual identity into a product that works in real life.

At Progimpex, we combine creative interpretation, technical production knowledge and European market experience. Every project is developed with attention to proportions, materials, usability, quality control and final presentation.

✔ Custom-made solutions for brands, organisations and campaigns
✔ Creative translation from visual identity to tangible product
✔ Technical development with attention to shape, comfort, materials and durability
✔ Compliance-oriented production for the European market
✔ In-house quality control and structured follow-up
✔ One accountable partner — from briefing to delivery

From idea to iconic

Since 1998, Progimpex has helped brands bring their characters, stories and campaigns into the real world. From plush toys and mascot costumes to inflatable characters and branded merchandise, we create tangible brand carriers designed to be seen, used and remembered.