Your character, made right
Your character already exists: in your brand book, on your packaging, in your shop or your campaign. Our job is to turn it into a plush toy that people recognise at first sight, from every angle and in every batch.
This is how we work, step by step, from your brand book to the plush in your hands. Since 1998, we have followed the same method for parks, publishers, cities, pharma brands and cruise lines.
What you send us
- Your brand book: Or a character sheet with your guidelines.
- Vector designs: Your character from the front and the back. AI-generated images cannot be used.
- Pantone references: The exact colours of your character.
- Size and quantity: How big, and how many pieces per character.
- Use: Sold as a toy, given as a gift or used as decoration.
From brand book to plush in 8 steps
1
Briefing
We go through your brand book and your goals: who the plush is for, where it will be sold or used, and when you need it.
2
Proposal and quote
You receive a proposal for the size, materials and finish, with a clear quote. We tell you honestly which details work in plush and which need an adaptation.
3
From 2D to 3D
A drawing is flat, a plush toy is not. The pattern translates your character into a 3D shape that stays recognisable from the front, the side and the back.
4
Colours and materials
Fabrics and embroidery threads are matched to your Pantone colours. We choose plush fabrics for feel and durability, with OEKO-TEX Standard 100 certified materials.
5
Sample
A sample before an order is paid and ready in 20 to 30 days. Within an order, the production sample gets priority and is ready in 10 to 14 days. Production starts only after your approval.
6
Production
The approved sample is the standard for the whole run. Locked patterns, smooth seams and precise embroidery keep every piece consistent.
7
Safety and compliance
Toys are tested to EN 71. Labels, documents and packaging follow the GPSR and the EU packaging rules (PPWR).
8
Import and delivery
We arrange transport, customs and delivery to your warehouse, shop or event. You have one contact in Belgium from start to finish.
From drawing to plush
Why brands work with us
- True to your design: Your brand book is the starting point, not a suggestion.
- Insight in 3D: We know where a pattern needs to adapt, so your character still reads as your character.
- Consistency: The same plush in your first order and your fifth.
- One partner: From proposal to delivery, followed up from Belgium.
What does a custom plush toy cost?
Read what quality means at Progimpex
Ready to start?
Send us your brand book and we’ll come back with a proposal.
Send us your brand book
