Custom Plush for Theme Parks and Cruise Lines

Custom Plush Toys for Theme Parks, Zoos, Museums and Cruise Lines

Written by Sabrina
October 1, 2026
Cases

A memory visitors take home

A day at a theme park, a visit to the zoo, an afternoon in a museum or a week on a cruise ship: visitors want to take a piece of that experience home. A plush toy of your character, your star animal or your ship’s mascot does exactly that.

We make plush toys and merchandise of your existing characters, true to your brand book and consistent season after season. As a member of IAAPA, the global association for the attractions industry, we know what parks and attractions need.

What we make for leisure

Plush toys: Your characters in one or more sizes.
Plush keychains and hand puppets: Small, affordable and easy to carry.
PVC keychains and figurines: Collectable and long-lasting.
Towels and drawstring bags: Practical souvenirs with your character.
Snowglobes and puzzles: Gifts that stay on the shelf.

Theme parks and animal parks

For Bellewaerde, we made a full range around the park’s characters, from plush toys to backpacks, snowglobes and puzzles. For Pantropica, we produced Aart, the park’s ranger character, as a plush toy true to the original drawing.

Bellewaerde snowglobe with the park's lion character inside, made by Progimpex — Character © Bellewaerde, snowglobe by Progimpex

Blue children's backpack with the Bellewaerde lion character, made by Progimpex — Character © Bellewaerde, backpack by Progimpex

Drawing of Aart, the ranger character of Pantropica, next to the custom plush toy made by Progimpex, with the same ranger hat, AART badge, beige shirt and green shorts — Character © Pantropica, plush toy by Progimpex

Cruise lines and ferries

On board, the ship’s shop is often the place where families buy their souvenir. A plush seagull in a sailor cap, a ship’s mascot or a character that belongs to your fleet makes the trip something to remember. For Fjord Line, we also made Fjordy, the mascot costume that welcomes passengers.

Custom nautical seagull plush toy with embroidered blue eyes, a navy sailor collar and an embroidered anchor on its sailor cap, made by Progimpex — Seagull plush toy for a cruise line, by Progimpex

Fjordy, the Fjord Line mascot costume with a pirate hat, in front of the Fjord Line building, made by Progimpex — Character © Fjord Line, mascot costume by Progimpex

Holiday parks

For Siblu Villages, we turned the characters of their holiday parks into plush toys, such as Max the mouse in his striped shirt and the pink tiger princess in her polka-dot dress. Children meet the characters during their holiday and take their own plush friend home.

Drawing of Max the mouse, the Siblu Villages character, next to the custom plush toy made by Progimpex, with the same purple cap, red and white striped shirt, belt and blue trousers — Character © Siblu Villages, plush toy by Progimpex

Drawing of the Siblu pink tiger princess with wings and a polka-dot dress, next to the custom plush toy made by Progimpex, with the same bow, smile, striped arms and Siblu Villages hang tag — Character © Siblu Villages, plush toy by Progimpex

Tourism and destinations

A destination can have a character too, even when it is a building. For tourism on the Wadden Islands, we turned a lighthouse into a cheerful plush toy: the shape, the brick pattern, the windows and the lantern on top all follow the real lighthouse, with a friendly face added.

Photo and line drawing of a Wadden Islands lighthouse next to the custom plush lighthouse made by Progimpex, with the same brick pattern, windows and lantern, and a smiling face — Plush lighthouse for Wadden Islands tourism, by Progimpex

Zoos, museums and city shops

A plush of your star animal or your museum’s character is often the best seller in the shop. Next to it, a well-made souvenir tells the story of the place. For Antwerp, we made the collection “Antwerpen aan de Kade”: a 500-piece jigsaw puzzle with an illustrated view of the quays, in a magnetic gift box, together with a printed mug and a plush mascot.

Antwerpen aan de Kade souvenir collection with a blue water drop plush mascot, a printed mug and a 500-piece jigsaw puzzle in a magnetic gift box, made by Progimpex — Antwerpen aan de Kade, plush toy, mug and puzzle by Progimpex

What matters for parks and attractions

Consistency every season: A reorder looks exactly like the first production.
Safe for children: Plush toys tested to EN 71, with labels and documents under the GPSR.
In stock before the season: Planned production and delivery to your warehouse or park.
Your brand in the shop: Hang tags, labels and packaging with your logo.
Experience: Plush toys and merchandise for parks, attractions and cruise lines since 1998.

See more plush toys we made for brands

Discover our custom merchandise

Plush for your park, zoo, museum or ship?

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Why brands choose Progimpex

I’m absolutely thrilled with the final result. This has been one of our most important projects, and Progimpex delivered exactly what we needed

- Frank, Head of Marketing

Since 1998, Progimpex has worked for brands, theme parks, publishers and public institutions that already have a character. We turn that character into plush toys, mascot costumes and merchandise, exactly as in their brand book, produced in larger runs and identical in every reorder. You have one dedicated contact in Belgium, from your first question to delivery.