Food heroes that children want to collect
For the back-to-school period, Carrefour Market wanted a loyalty campaign that families would enjoy and that carried a positive message: healthy eating can be fun.
Progimpex created the complete campaign: the concept, a family of food hero characters, their names, the savings cards and the plush toys themselves. Children met Astrid Appelsien, Benjamin Broccoli and their friends, each with a message about healthy food.
What we created
- The concept: A loyalty campaign around healthy eating, made for families.
- The characters: A collection of fruit, vegetable and bakery heroes, each with its own personality.
- The names: Easy to remember for children, like Astrid Appelsien and Benjamin Broccoli.
- The savings cards: Designed in the same style as the characters, so the whole campaign feels like one story.
- The plush toys: Produced in large quantities, consistent in every batch and safe for children under EN 71.
“They look so lovely and exciting.”
Carrefour Market
A complete loyalty campaign from one partner
Most brands come to us with an existing character and a brand book. For a loyalty campaign like this one, we can also create the full package: concept, characters, savings cards and plush toys, produced and delivered by one partner.
- One partner from idea to shelf: No coordination between a design agency, a printer and a factory.
- Built for large volumes: A collection of characters, produced consistently for every store.
- Safe for children: Every plush tested to EN 71.
- Import and logistics: Delivered on time for the start of the campaign.
See more plush toys we made for brands
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